WE ALL HAVE OUR REASONS
Glass houses? Skinny models? Rich people only? Nope. Introducing the REAL members of Peloton.
In our first ever brand campaign, we got to dig deeper and give people a taste of who the Peloton community really is. An ex-athlete turned Dad, trying to find his old-self. A NYC teacher trying to hold it together when the world is falling apart. And a DA that just needs to let loose when she can. This is just a tiny sample of the 3.1 million diverse and strong people that show up for each other every day.
This was a truly integrated campaign that spanned across TV, Digital, & OOH. We launched with two :30 montage spots. And then :60s that featured each individual's story.
P.S. The has-been football player is my BROTHER. So EXTRA proud of this one.
:30 MONTAGES
:60 INDIVIDUAL STORIES
@D1Dad93
@NeedCake
@GrandPops73
@BGTesq
