EPIDUO: BAND TOGETHER TO BANISH BULLYING
Inspired by real stories from teens and their experiences with bullying, Grammy nominated producer Clinton Sparks, country singer Kylie Morgan and California-based rock band the Mowgli’s created "I'm Good". An anti-bullying anthem that now has OVER 33 MILLION LISTENS on spotify.
Teens could download the song for free, but with a catch – the only way to download it was to write something positive on a friend's social media, making it the first song in history you pay for with the currency of positivity.
Awards & Recognitions: Cannes Shortlist, Webby Honoree
CASE STUDY:
"I'M GOOD" MUSIC VIDEO:
"I'M GOOD" ON SPOTIFY - OVER 16 MILLION LISTENS:
"I'M GOOD" LYRIC VIDEO - OVER 1 MILLION VIEWS ON YOUTUBE:
CREDITS
AD: Katrina Mustakas & Jessica Giles
CW: Austin Hamilton & Brian Alexander
GCD: Karyn Pascoe
CCO: Kerry Keenan