LAUNCH CAMPAIGN: MAKE IT AWESOME
Everything about eos is without a doubt AWESOME. The ingredients. The taste. The cute tiny plastic balls the balm comes in. We were tasked to relaunch the iconic product in a big (and global) way. Introducing MAKE IT AWESOME. A whimiscal story of how we make each and every tiny little balm AWESOME.
We made a :60, :30, and tons of :06s that rocked it out on instagram and tik tok.
CAMPAIGN TWO:
THE (ALMOST) INDESCRIBABLE FEELING OF AWESOME AT WORK
Most products that WORK really really great, don't FEEL or SMELL so great. UNTIL NOW. eos launched a new line of effective products that are both sensorial AND effective, giving you a feeling you've never felt before. A feeling so AWESOME it’s nearly impossible to describe. So we got a few content creators to do it for us.
We wrote metaphors describing the "feeling" for each product and tapped three artists to help us bring them to life visually: Eva Cremers, Jade Purple Brown, & Paul Fuentes. We also got musician Jany Green involoved to create a custom track for the campaign.
This campaign is currently being spread across YouTube, Instagram, & Tik Tok. TV is SO NOT Gen Z.
eos ULTRA CARE by EVA CREMER
eos SHEA BETTER BODY LOTION by JADE PURPLE BROWN
eos 100% NATRUAL LIP BALMS by PAUL FUENTES