FOR EVERY SINGLE PERSON
OKCupid is, quite simply, for everyone. It is the most inclusive dating app, with more ways to identify yourself and what you want. And as people have had a lot of time to truly find their identities, they are ready to date again. We needed this campaign to get noticed and knew that Maurizio Cattelan and Pierpaolo Ferrari were just the right people to help us co-create ads you just can’t unsee.
When you’re truly inclusive, you’re bound to offend someone. And that’s what happened. Several of our more provocative executions were not approved in many of our placements across New York, LA, & Chicago. We had to scramble to replace them in the ninth hour, but that won’t stop us from welcoming ‘Every Single Person’ to OkCupid.
Featured in Adweek. Ad Age. And The Drum.
Update: People were in fact offended.
