PNC BANK: THE GREAT CAROL COMEBACK
12 WAYS TO SAVE THE 12 DAYS OF CHRISTMAS
“The 12 Days of Christmas” carol has fallen to 98 on Billboard’s top 100 Christmas chart, which is a big problem for PNC Bank because they use the song to teach kids about the economy.
So we came up with The Great Carol Comeback: 12 ways to bring the carol to a new generation. It’s a range of 12 unique pieces of content—from a short animated film to a live stunt, which all reinvent the carol to keep it from being forgotten.
Awards & Recognition: AICP Shortlist, CommArts Annual, Webby Honoree, Little Black Book Editor's Choice, Creativity Editor's Choice
SEVEN SWANS-A-SWIMMING: SCAREDY SWAN
NINE MAIDS-A-MILKING: MILK BUCKET MUSIC
ELEVEN PIPERS PIPING: IMPROMPTU BAGPIPE PARADE
THE PARTRIDGE WHO LOST HIS PEAR TREE
CREDITS
AD: Katrina Mustakas
CW: Brian Alexander
ACD: Frank Cartagena & Sam Shepherd
GCD: Jeremy Bernstein
ECD: Menno Kluin
CCO: Kerry Keenan