MORE TO GIVE
Peloton needed to convince people to gift their loved ones a $2,500 bike over the holidays. We did some research and discovered the average Peloton household ends up with at least two people getting hooked on the bike. So we created a narrative from different perspectives to show that this holiday, everybody gets what you give. That includes you. Two spots, one story. These sister commercials ran back-to-back in the same commercial block.
2020 Effie Finalist in the Sports & Fitness Categroy
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CHASE SOMETHING MORE
During New Years, a crowded space for fitness companies, Peloton wanted to remind people the goals most worth chasing are the ones that can't be measured. We get so obsessed with metrics, achievements, and milestones we miss deeper growth within ourselves. And who better to remind us of that truth, than an 8 year old girl.